Friday, 11 November 2011

Is Dakota Fanning's Banned Perfume Ad Too Sexual?

Designer Marc Jacobs has been working on a new fragrance, called "Oh, Lola!," and has hired Dakota Fanning (War of the Worlds) to pose for the campaign ad. But the Advertising Standards Authority (ASA) started receiving complaints when shots of the 17-year-old actress holding a bottle of the fragrance between her legs became public.

"We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative," said ASA. "We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child."

The makers of the ad don't believe that anything in the shot suggests that the model is underage or that the ad is "inappropriately sexualized," adding that it doesn't show any "private body parts or sexual activity."

Check out the ad below and let us know if you believe the ad is "inappropriately sexualized."

Previous Post
Next Post
Related Posts